Just Encase They Think You’re Stupid

Just Encase They Think You’re Stupid is a fictional easy read on the real time hot environmental topic of green coatings solutions. It answers how and why potentially hazardous materials such as Asbestos, Lead Based Painted surfaces and other questionable building stock can benefit from the use of high performance, low VOC green coatings. The credible characters in this book explain the historic and present uses of the hazardous materials and discuss the complications associated with their removal. Common misconceptions are corrected revealing a simple method that can safely and cost effectively manage them in-place. Studies show that 42% of the CO2 emissions causing green house gases are coming from landfills filled with unwanted waste, much of it from roof tear offs. Simply said, green coatings can be used to recycle and renovate existing buildings and roofs, extending their life cycle and avoiding expensive demolition, tear offs, transportation and disposal.

Reviews for this book

“Tick Tock” depicts time, energy and money wasted on trying to solve a problem that is virtually unsolvable. There is not enough money in the world to remove all the Asbestos and lead-based paint from every building. The author has an interesting way to introduce a discussion on the control or management of hazardous materials such as Asbestos and lead-based paint. The opening chapter begins with the stage set in an intense atmosphere only to level with a gathering of minds to discuss all the options concerning the prevention of spreading contaminants in our environment. The book emphasizes the need to step back and look at the safest method to avoid full removal of hazardous materials which can create problems such as, transportation, disposal, storage and replacement of building materials. Better to safely manage these hazardous materials in-place than exacerbate an already liable problem. It was a good read and I reread several sections if you can believe it. It is a great reference for any novice or professional who is looking for quick and concise comparative information. I teach EPA lead-based paint classes and as a Historic Preservation contractor for 20 years believe encasement is more economical and logical when it comes to preserving historical structures. Many studies have shown that preservation is more cost-effective in saving energy and the environment than new construction. There is a great truth in the philosophy of economist Donovan Rypkema, who specializes in the economic revitalization of city centers and the development of historic preservation, “The Greenest Building is the One still Standing”. I will suggest it to all my classes.

Owen Sutton - EPA Certified Lead Safe (RRP Rule Training), BA in Archaeology and MA in Historic Preservation, President of Home Restoration and Remodeling of San Diego and leadsaferestoration.com/

I loved your book when I read it last year. I found it informative, insightful and best of all very, very humorous.

Francis Keefe - Educator at UC

"Your book is a great, informative read. My inner social worker gravitated to the staggering text not including pages 53 through 61. Clearly one solution to this archaic social problem is your company's product(s)."

Christina M. Kelley - MSW (Masters in Social Work) - Operations Director

Still being schooled!! 

As a Federal Government contractor who has been in the architectural coatings business for over 25 years I thought I had seen and known it all. “Just Encase They Think You’re Stupid” is an extremely entertaining and tremendously insightful read. I learned more in the time it took me to read this book about lead and asbestos abatement vs. encapsulation than I have learned in the past 10 years. Great job and thanks for the laughs along the way.

Wayne Griner - President, John Wayne Construction, Inc. John Wayne Construction, Inc.

I don’t think many people understand the dangers of many of the substance we deal with in our daily life. Most of us have grown up with these items lying around that we have never questioned it or though about the risk these substance pose to our daily life. This is especially true for lead based paints and asbestos. 

“Just Encase They Think You’re Stupid” was an eye opener, it gave me a new perspective into what the dangers are that is around us, that many a times goes unnoticed or we take for granted. It also gave me a better perspective of how these can be contained or abated to ensure the safety of our community and family. 

George outlined the dangers and also benefits of abatement so simply in this book that it is a must read for anyone who want to understand what they are up against and what the best way is to ensure a safe environment for our future generation.

Thomas Mathew - Managing Director, Aveo International, Sharjah, United Arab Emirates

Excellent book – most interesting and a pleasure to read. Some useful general concepts on how to approach an issue – and we have a few.

Buz Ausley - Field Office Director - Orlando, U.S. Dept. of Housing and Urban Development

This book is a history of the asbestos and lead abatement industry. George Keefe accurately describes the players involved and presents them in an entertaining way. He should know, he was there. The industry had and still has many contractors and consultants who have little or no ethical standards. He also points out that misinformation and scare tactics are used to promote work that is unnecessarily expensive and the lesser expensive options are not given to the clients. My company was fortunate to have George as an employee and now as a supplier of green products. He has always had the highest ethical standards.This book will assist the reader to be able to ask the right questions for practical solutions to abatement needs.

Gerald J. Karches - Industrial Hygienist and contractor for 27 years

Just Encase They Think You’re Stupid, was a real eye opener and a thoroughly entertaining read. I have dealt with a lot of hazardous products and materials in the past 25+ years through my time with the military and now as a contractor and encasement of hazardous materials such as asbestos or lead based paints, where you can utilize environmentally safe, green products had never occurred to me, as the old and used systems have been the mainstay of this type of industry, though terrible to the environment. 

George’s humorous, but serious and well versed and experienced explanation of systems and applications opened my eyes greatly, there IS A PRACTICAL SOLUTION, I read page after page opening up new knowledge and George’s book created a new pro-green person. 

I will and have recommended this wonderful book as it can help us environmentally for the future of us and our children. Great stuff George.

Brandon Williams - Deputy Director Veracity GmbH, Philippines

Thought provoking and entertaining. This book will increase your hazardous material abatement “IQ.” 

“Just Encase They Think You’re Stupid” is the most practical and intelligent narrative I have yet to uncover on how to successfully manage hazardous materials (asbestos!) “in place.” The innovative – dare I say revolutionary – approach championed by Mr. Keefe has the potential to generate real change. His solution is cost-effective, time efficient and environmentally sound. “Knowledge plus action is power” and this book provides the knowledge – it’s up to us to take action.

Tracy Nazzaro - Vice President of Aldebaran Partners

I don’t think many people understand the dangers of many of the substance we deal with in our daily life. Most of us have grown up with these items lying around that we have never questioned it or though about the risk these substance pose to our daily life. This is especially true for lead based paints and asbestos. 

“Just Encase They Think You’re Stupid” was an eye opener, it gave me a new perspective into what the dangers are that is around us, that many a times goes unnoticed or we take for granted. It also gave me a better perspective of how these can be contained or abated to ensure the safety of our community and family. 

George outlined the dangers and also benefits of abatement so simply in this book that it is a must read for anyone who want to understand what they are up against and what the best way is to ensure a safe environment for our future generation.

Thomas Mathew - Managing Director, Aveo International, Sharjah, United Arab Emirates