Just Encase They Think You're Stupid

Just Encase They Think You’re Stupid is a fictional easy read on the real time hot environmental topic of green coatings solutions. It answers how and why potentially hazardous materials such as Asbestos, Lead Based Painted surfaces and other questionable building stock can benefit from the use of high performance, low VOC green coatings. The credible characters in this book explain the historic and present uses of the hazardous materials and discuss the complications associated with their removal. Common misconceptions are corrected revealing a simple method that can safely and cost effectively manage them in-place. Studies show that 42% of the CO2 emissions causing green house gases are coming from landfills filled with unwanted waste, much of it from roof tear offs. Simply said, green coatings can be used to recycle and renovate existing buildings and roofs, extending their life cycle and avoiding expensive demolition, tear offs, transportation and disposal.


The Green Global Revolution

I lived in Vietnam 2 years ago. It is currently one of the fastest growing countries in the world. Saigon, where I resided for 2 years, is a fast paced and exciting city with millions of motorbikes on the roads daily. There is new construction building work everywhere in the city. Saigon is exploding with energy.

I realized that many of the construction workers did not use any precautionary masks or gear while they were working. As I rode my bike in areas with heavy construction work, the air was always dusty. You can taste it. Your eyes would get dirty with constant dust entering inside, which made the overall bike riding experience very challenging. Moreover, I would wonder how the worker’s health would be affected while being exposed to this environment on a daily basis. This was before I fully recognized the dangers of asbestos and other health hazard chemicals.

After reading this book recently, it made me open my eyes dramatically. George’s book made me realize what’s going on around the world in terms of how people are handling poisons improperly. I support human growth everywhere, as long as we own our responsibilities to protect our earth now and for the future.

At the moment, Asia accounts for 45% of world asbestos demand. Consumption in Japan and South Korea is decreasing while it is increasing in most other Asian countries. This reflects the broad picture: rich Asian countries are reducing asbestos consumption while the poorer ones are increasing it.

I am concerned about Saigon’s population’s eventual effect of asbestos exposure. I have many friends that live there. Therefore, I am happy to see George’s book shed light to us about the danger’s of toxic materials to all humans.

This is not only an American problem. It’s a global problem. We need to educate the world. Hopefully, this book will be translated into many languages. Let the Green Global Revolution begin!!

Zeus Kajita

Be Aware of the Silent Dangers and Act!

The book “Just Encase They Think Your Stupid” is very interesting to read! It is full of useful information on how to manage asbestos and lead-based paint so it does not harm people and the environment. And best of all, it is written in a manner that is very easy to understand and entertaining.

Thanks to Mr. Keefe for sharing his knowledge on safeguarding the health of our love ones and our environment against silent dangers.

Val Quiros

I was fortunate to got a signed copy of the book, so I read it and was impressed with the way you structured the discussion of the advantages of Encasement over removal. I passed your book around our office since a lot of educational material is in it.

Keep writing.

All the best

Alex Safronsky - Senior Consultant, Resource Environmental Associates Limited

A great and resourceful book, with relevant information on asbestos and lead-based paints concisely and logically presented in its most truthful form but encased in a fictional narration to enhance readers’ appeal… a presentation that unequivocally would lead any sane mind or judge to rule in favor of in-place management of asbestos and lead based paints.

Francis C. Ohu, CEP. - President, Angelus Energy Solutions Company Limited

I have finally read your book with much interest and I must say that I had no idea how far spread this issue/problem is and what an impact it must have on humans all over the world. It would be great if sort of affordable testing kit would be available so people could check their home and offices if asbestos and lead based paints have been used in the past. This hazardous materials could basically hide anywhere without anybody knowing it. Very interesting staff and thank you for enlightening me on this issues. Well written and interesting to read!

Gottfried Bogensperger - General Manager, Hyatt on the Bund Shanghai, China

I thought it was a great read. Great use of characters to explain a potentially dry subject. Writing the book is easy compared to getting the right people to read it. You should try to get this on a civil engineering school’s required reading list.

Lieutenant Colonel, Skip Harry Benham (Bols) F-15 Pilot USAF

I read your book and was very intrigued by how you presented or should I say “educated” readers on the pros and cons of in place management versus extensive damage that can be caused by uneducated decisions/choices. The panel scenario is very clever! I enjoyed the suspense on whether or not the two characters Lyn and Macros would make it in on time to bring home the message and how the main character was so confident.

I know the book’s intent is on educating the readers about the “green” aspects and the impacts of choices, but I also found it enlightening in regards to leadership on down to how effective one can be if they had the luxury of creating a dream team. Your book carries examples of what good management is all about both from career aspects to environmental aspects. I REALLY ENJOYED it!

The book was very well written and easy to follow (for the most part). I had to re-read a couple of areas when it referenced charts and the acronyms. I couldn’t put the book down though….finished it in a few hours.

Julia Gregory - Director, Programs/Marketing USO Okinawa

In this many times more graphic digital age in motion pictures when, literally, anything is doable onscreen…your highly dramatized, epochal novel on encasement is probably the best way to present the cost saving argument for encasement over removal of the toxic influences of lead based paint, asbestos and mold issues. The book reads like heroic poetry and moves with dynamic clarity. It brings urgency to a subject that can easily glaze the eyes of the very people who need to be informed about the effective, cost saving efforts of Global Encasement.

Ron Swoboda - Outfielder, 1969 Miracle Mets

As I read the chapters of the book, my attention was drawn to each character. Just Encase They Think You’re Stupid does not only give facts about asbestos and lead-based paint, but also tells a beautiful and inspiring story of life.

The book is also surprisingly easy to read and understand. Wonderful to share with others so they too may gain the knowledge it possesses.

It is good to know that there are people who do care for the environment. Thanks to Mr. George Keefe, we know now how to save TEM (Time, Environment and Money) though in-place management.

Christine Joy Costales

I really enjoyed the book, and even though you and I have discussed these topics many times. It brought a new and refreshing look at the asbestos abatement issue.

Jeff Kennedy - BS, MS, Retired USAF Colonel, Vice Wing Commander for Kadena Air Base, Largest combat wing in the USAF, KC-135 pilot

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